Master Data
Management
Industry & Category
Specialization
Product & Performance
Insights
MDM becomes a foundation for the business intelligence platform, creating a ‘single source of truth’ for efficient and effective decision support. A proprietary technology-enabled discipline that ensures uniformity, accuracy, and consistency of the enterprise’s digital assets.
Master Data
The consistent and uniform set(s) of data and extended attributes that describes the core information of industries, markets, customers, categories, products, pricing, etc.
Data Management
The process by which ‘master data’ is identified, acquired, refined, and structured in order to transform into machine readable advanced analytics, visualization, and reporting.
ASEANdata has domain expertise across key industry segments in Southeast Asia. Within each sector, we have developed individual category competency and identified key areas of opportunity across their respective value chains.
Industry Scoping
Narrow data extraction focus to facilitate understanding of relative product and/or services positioning to help identify threats & opportunities and how to resource allocation.
Category Analysis
Building off the industry scope to understand individual drivers (enablers & barriers), trends, consumer beliefs, sentiment and brand equity that comprise category value.
Within industry segments and individual categories, we focus on identifying value creation opportunities at individual product levels, enabling a transition from prescriptive to predictive analysis and market strategies.
Product Analysis
Comprehensive life cycle tracking, both qualitative & quantitative data – including new product introductions, pricing & promotions, specification & packaging detail, etc.
Performance Improvement
Leveraging industry, category and product level insights for timely market intelligence that underpins an efficient decision support and profitable growth business model.
+65 8181 1967
Office
28 Emerald Hill Road
Singapore, 229308